Bernardo Prates
Based in Madrid, Spain

Senior Brand & Product Designer

Over a decade of experience across graphic and digital design, working in design studios, startups and in-house teams. I build identities from naming upward, run them through campaigns and landing pages, and carry them into live products with design systems.

Open to remote across Europe pratesbernardo@gmail.com LinkedIn CV (PDF)
12
Years designing brands
5+
Years in iGaming
3
Companies as the only designer
4
Countries I've worked from

Selected work

How I work in brand

01

Identity as a system

The mark is the easy part. Rules and formats let others carry the brand.

02

Naming first

Alvvor and NovaLab began with no name. I work upstream, with founders.

03

Brand meets product

I build design systems in code, so I know what a decision costs to ship.

04

Volume without drift

As the only designer, I kept identities consistent with no second pair of eyes.

More brands, built from scratch

Earlier identities for small businesses and independent professionals, from the years I ran my own studio. Several of them started at naming, before there was anything to design.

Benevie brand markBenevie brand applied
Rent Bela brand markRent Bela brand applied on business cards
Alvvor brand markAlvvor business cards
Hormonius brand markHormonius business cards
NovaLab brand markNovaLab stationery
Flavia Giussani brand markFlavia Giussani business cards