Bernardo Prates
Madrid, Spain

Senior Product & Brand Designer.
10+ years designing both,
end to end.

For the last five years I've designed a B2B white-label platform that runs live across 11 operator brands, including Bet365 and Kaizen Gaming, and owned FanTeam's product, design system and brand at Scout Gaming Group. I lead how we adopt AI across design and product, and I stay as close to the craft as to the strategy.

Open to remote across Europe pratesbernardo@gmail.com LinkedIn CV (PDF)
11
B2B brands covered
12+
Sports designed for
5+
Years in iGaming
10+
Brands and identities designed
The brands my work has shipped to
Bet365Kaizen GamingBetanoStoiximanPAFPin-upSunBetOkBetIltalehti360 SportsCartola FCNorsk Tipping

Selected work

Product & platform
Bet365 fantasy reimagined on the new design system
Product design · B2B

Bet365

Mapping Scout's white-label fantasy platform onto one of the world's largest betting brands, from the first approved build to a recent AI-assisted reimagining.

4 years
Live with their brand
Largest
Client on the platform
View case study →
Iltalehti fantasy screens on mobile
Product design · White-label

Iltalehti

A live, free-to-play fantasy game for one of Finland's biggest media brands, themed onto the white-label platform and shipped in both light and dark.

220,000
Unique landing page visitors
23,000
Teams created in one tournament
View case study →
FanTeam platform redesign — mobile-first screens on the new design system
Product design · Design system

FanTeam platform redesign

Leading a mobile-first rebuild of the platform, with a new design system built with AI at its core, alongside user research, workshops, and product prioritization.

+187%
Active users, 2024 Q1 to 2026 Q1
112,000
Contest entries in a single month
View case study → Private, password on request

Brand & identity

All brand work →
FanTeam brand key visual

FanTeam brand

A brand system, the marketing design, and a landing page that became the company's base.

1 logo
To a full system
12+
Ad formats
View case →
MyCujoo rebrand

MyCujoo rebrand

Co-led a company rebrand and owned the rollout across every touchpoint, as the sole in-house designer.

Sole
In-house designer
Acquired
By Eleven Sports
View case →
Footstock brand mark

Footstock

The only designer on a fast-growing fantasy startup, building the brand and evolving it through the 2.0 relaunch.

1k → 2k
Members over the relaunch
13
Person remote team
View case →