Brand work
Three companies, three scopes
FanTeam brand
The brand was little more than a logo. I built it into a system: campaign identities per sport, the marketing design, the ad formats the team ships in every week, and a landing page redesigned end to end. It became the visual standard the company works from.
MyCujoo rebrand
I co-led the rebrand of a football streaming platform and then owned the rollout alone, across social, matchday graphics, print, and events. Landing a new identity is one job. Making it stick everywhere, with one designer, is the harder one.
Footstock
The only designer at a fantasy trading startup, on a remote team of thirteen. I built the brand from its first guidelines, fed it daily output across every format the company needed, and then sharpened the whole identity for the 2.0 relaunch.
How I work in brand
Identity as a system, not a logo
A mark is the easy part. What makes a brand hold up is everything around it: the rules, the type, the formats, and the decisions someone else can follow when I am not in the room.
Naming, when that is where it starts
Alvvor and NovaLab began with a blank page and no name at all. I am comfortable that far upstream, working with founders before there is anything to design.
Brand that survives contact with the product
I build design systems in code, so I know what a brand decision costs to implement. That tends to make the brand better, not smaller.
Volume without drift
Being the only designer at a startup teaches you to keep an identity consistent when there is no time and no second pair of eyes. It is a different skill from launching one.
More brands, built from scratch
A small selectionEarlier identities for small businesses and founders, from the years I ran my own studio. Several of them started at naming, before there was anything to design.
